Club Rush was a concept and identity conceived by us for a chain of Spa and Fitness centres in Delhi. Here the idea was to break away from the conventional image of fitness centres and add an element of fun with fitness keeping in mind the target audience of the young fitness buffs.

The concept was translated all the way, starting right from the identity, graphics and all the way in the interior design.

Adding to the club feel with adrenalin rush, audio tracks of chosen rock ballads had synchronised lights were used to create a high voltage ambience!